About Me
Music, Marketing, & Tech
Music, Marketing, and Digital Media Professional with 20+ years of experience in Radio, Events, Large-scale Concerts, Web, Marketing, Brand Management, and Artist Relations, bringing a proven knowledge of creative strategy, vision, communication, and management with an emphasis on the music and entertainment industry.
Passionate about music, culture, art, and technology. Capable of developing and implementing cutting-edge messaging and marketing strategies for global brands and the audience who matter to them. Ideate best-in-class content to build identities, amplify exposure, leverage audiences, and maximize revenue goals all while upholding the integrity and public image of the brands involved.
Have worked with some of the world’s most emblematic musicians, and have developed digital branding products and campaigns for some of the globes most influential international brands delivering effective and inclusive messaging strategies to a multitude of channels and consumer demographics.
Expertise with
PROFICIENCY, COMPETENCY, & MASTERY
Experience
Leadership
Mass media
Concerts & Festivals
Blockchain
Career trajectory
Professional History
Director Of Operations
- PrototypeCulture
- PrototypeManagement
- PrototypeRadio™
Digital Brand Manager
- V-103 WVEE-FM
- Star 94.1 WSTR-FM
- Radio.com
Digital Program Director
- iHeartMedia Southeast Division
- Power 96.1
- 94.9 The Bull
- ALT 105.7
- 96.7 The Beat
- La Zeta 105.3
- 640 WGST
- Georgia News Network
- Total Traffic Network
- iHeartRadio
Digital Operations Director / Digital Program Director
- 94.9 The Bull
- Project 96.1
- Wild 105.7
- El Patron 105.3
- 640 WGST
- ESPN Deportes
- 96.7 The Legend
- 92.3 Comedy 24/7
- Georgia News Network
- Total Traffic Network
Radio Show Host & Executive Producer
- WWVA-FM 105.7 - WWLG-FM 96.7
- iHeartRadio
- Electric Sound Stage
Interactive Program Director | KLAQ, KSII, & KROD
- 95.5 KLAQ-FM
- 93.1 Kiss KSII-FM
- 640 KROD-AM
Creative Director
Senior Graphic Designer
- Vidal Sassoon
- Dr. Scholl's
- Sunbeam
- Vitalis
- OXO
- Hot Tools
- Brut
- Karina
Founder - Operations Director
- Electronic Music Event Producer
- Artist Manager
- Talent Agent
Continuing Education
Education
- Music Business Administration
- Music Finance
- Music Publishing
- Music Licencing
- Music Copyright
- Music Supervision
- Music Marketing
- Artist Management
- Touring
Expected Graduation 2024
- Music Business Foundations
- Copyright Law
- Creativity And Entrepreneurship
- Brand Development and Funding
Courses
Specialization ID: DJXBVWEG47AS
2021 - 2022
Organization: Hubspot Academy
1. Inbound Marketing Certification ID: 1ce38aca99a84f6f9cefb58154373ead
2. Digital Marketing Certification ID: 8a44ad723bc94b989dad4538ddacd1d7
3. Social Media Marketing Certification ID: 1ce38aca99a84f6f9cefb58154373ead
4. Content Marketing Certification ID: 2ac14b81f1084230894586f8ab35b937
Certification Link 1 - Certification Link 2 - Certification Link 3 - Certification Link 4.
Issued 2022.
Organization: Council for Six Sigma
Credentials ID's: b9b8hjWOcf & NDIy02a1YA
Credential Link 1 -
Credential Link 2
Issued 2022.
- Social Media Marketing
- Social Media Management
- Social Media Advertising
- Advertising With Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstone
Organization: Meta - Facebook, Instagram, & WhatsApp.
6 Certifications in Specialization
Specialization ID: ZNMJRDMV6DKN
Issued 2022 - Expires April, 24 2024.
- Music Content & Channel Strategy
- Promotions & Engagement
- Analytics
- Business & Revenue
- Rights Management
Organization: YouTube
Certification ID: 103112987 - Credential Link.
Issued 2022. Expires July 19, 2023.
Organization: YouTube
- Digital Music Rights on YouTube
- Music Assets
- Claims & Policies
- Delivery & Data Management
Certification ID: 103450399 - Credential Link.
Issued 2022. Expires July 19, 2023.
Organization: YouTube
- Copyrights
- Rights Enforcement
- Business Operations
Certification ID: 105471310 - Credential Link.
Issued 2022. Expires August 8, 2023.
Industry recognition
Awards
Addy Awards
American Advertising Federation
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising by the American Advertising Federation.
Recipient of 6 Addy Awards in various categories, including special judges award.
- Viral Video - Special Judges Award
- Concert Branding & Design
- Concert Branding & Design
- Best of the Web
- Effective Marketing
- Best in Audio Production
Communicator Awards
The Academy of Interactive & Visual Arts
The Communicator Awards is dedicated to recognizing excellence, effectiveness, and innovation across all areas of communication. They are the leading international awards program honoring talent in this highly competitive field. This recognition is led by the Academy of Interactive & Visual Arts
Recipient of 5 Communicator Awards in various categories.
- Print Advertising
- Branded Content
- Branded Content
- Online Video
- Effective Marketing
The Telly Awards
The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
Recipient of 4 Telly Awards in various marketing categories.
- Video Non-Broadcast
- Video Online
- Promotional Video
- Video Broadcast
Webby Awards
International Academy of Digital Arts & Sciences
The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovator.
Recipient of the much covited Webby Award.
- Online Radio Station - Streaming
W3 Awards
The Academy of Interactive and Visual Arts
The W3 Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide by the Academy of Interactive & Visual Arts.
Recipient of 3 W3 Awards for online and branded videos.
- Excellence in Web Creativity
- Excellence in Web Creativity
- Online Video
YouTube Play Button
YouTube Creator Awards
The leading social media network in the world YouTube, developed an awards program to celebrate their top content producers and creators within their network. This is regarded as one of the most prestigious awards one can receive in social media as a content developer and brand marketer.
Recipient of 2 YouTube Creator Awards.
- Reaching an Audience of over 100,000
- Reaching an Audience of over 100,000
Promo Only Summer Sessions Awards
For over 25 years Promo Only has offered DJs, VJs, radio stations and entertainment venues unprecedented access to the hottest new releases at rates available exclusively to those who can generate public play.
Nomination for Best Syndicated Radio Station Music Program
- Best Electronic Music Mix Show - PrototypeRadio