Music Indsutry

The Ultimate Guide to Artist Branding: A Comprehensive Guide to Building An Artist Brand in 2024

May . 08 . 2024
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Branding, Marketing, Music Indsutry
Posted by Steven Garza

This ultimate guide to artist branding delves into the art and science of crafting an artist brand that resonates with fans and tastemakers alike. Whether you’re a seasoned musician or just starting your journey, here’s your roadmap to standing out from the crowd. The music industry is a battlefield. With millions of talented artists

Artist, Branding, Marketing, music

The Resilience and Evolution of Radio in the Streaming Age

Nov . 17 . 2023
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Music Indsutry
Posted by Steven Garza

As digital streaming platforms and on-demand content have disrupted traditional media landscapes, one stalwart has demonstrated remarkable staying power: radio. Defying predictions of its impending obsolescence, radio has not only endured but actively evolved to remain relevant in the modern entertainment ecosystem. This resilience can be attributed to radio’s unique strengths and its ability to

Digtial Age, Evolution, Music Industry, Radio, Radio Industry, Radio's Resilience in the Streaming Age, Streaming Age

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The Ultimate Guide to Artist Branding: A Comprehensive Guide to Building An Artist Brand in 2024

The Resilience and Evolution of Radio in the Streaming Age