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Voice

iamstevengarza.com

Creating Your Brand’s Identity and Voice

Creating Your Brand’s Identity and Voice

In marketing, you often hear quite a bit about branding, personal branding, product branding, service branding, retail branding, cultural and geographic branding, corporate branding, online branding, and offline branding. But what is branding? What does the word actually mean? If you don’t already know the answer, it will seem pretty obvious. The word branding was

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