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The Seismic Shifts Reshaping Electronic Music’s Future: A Look Into the IMS Business Report 2024

The Seismic Shifts Reshaping Electronic Music’s Future: A Look Into the IMS Business Report 2024

The latest edition of the IMS Business Report, marking its 10th anniversary and released on April 24th, remains an indispensable tool for grasping the trends, challenges, and opportunities within the electronic music industry. Once more, the 2024 edition offers a thorough, data-driven examination, offering valuable insights into the transformative forces shaping this vibrant landscape. In

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Tech-House Is Now The Most Popular Electronic Music Genre

Tech-House Is Now The Most Popular Electronic Music Genre

Tech-House music fans rejoice as the newly released IMS Business Report 2022 by the International Music Summit in Ibiza states that Tech-House has risen as the most popular electronic music genre in the world, with Techno falling to second place and House music to third. The IMS report states that Tech-House shot up in record

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22 Event Marketing Strategies In 2022.

22 Event Marketing Strategies In 2022.

The number 1 goal that all event and concert promoters strive for, is to sell out their events. Whether you are hosting a large-scale festival, a recurring branded nightclub event, or a virtual event, an effective event marketing strategy is essential to the success of the event and any company’s bottom line. If you know

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EDM Audience Analysis in 2022.

EDM Audience Analysis in 2022.

The Electronic music industry continues to boom, partly thanks to the continued advances in technology in how we share, stream and consume our favorite tracks. The most innovative companies are already benefiting from technological possibilities, from discovering up-and-coming talent on social media platforms to creating more personalized marketing strategies and working with related brands that

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