Electronic Music Archives - Music, Marketing & Tech Blog

The Seismic Shifts Reshaping Electronic Music’s Future: A Look Into the IMS Business Report 2024

Apr . 25 . 2024
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Electronic Music
Posted by Steven Garza

The latest edition of the IMS Business Report, marking its 10th anniversary and released on April 24th, remains an indispensable tool for grasping the trends, challenges, and opportunities within the electronic music industry. Once more, the 2024 edition offers a thorough, data-driven examination, offering valuable insights into the transformative forces shaping this vibrant landscape. In

Electronic Music, IMS Business Report

Tech-House Is Now The Most Popular Electronic Music Genre

Apr . 29 . 2022
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Electronic Music, Music
Posted by Steven Garza

Tech-House music fans rejoice as the newly released IMS Business Report 2022 by the International Music Summit in Ibiza states that Tech-House has risen as the most popular electronic music genre in the world, with Techno falling to second place and House music to third. The IMS report states that Tech-House shot up in record

Electronic Music, Electronic Music News, International Music Summit, Tech-House

22 Event Marketing Strategies In 2022.

Apr . 27 . 2022
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Electronic Music, Marketing, Music, Technology, Web3
Posted by Steven Garza

The number 1 goal that all event and concert promoters strive for, is to sell out their events. Whether you are hosting a large-scale festival, a recurring branded nightclub event, or a virtual event, an effective event marketing strategy is essential to the success of the event and any company’s bottom line. If you know

Concert Marketing, Event Marketing, Event Marketing Strategy, Festival Marketing, Music Marketing, Steven Garza

EDM Audience Analysis in 2022.

Apr . 03 . 2022
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Electronic Music, Marketing, Music
Posted by Steven Garza

The Electronic music industry continues to boom, partly thanks to the continued advances in technology in how we share, stream and consume our favorite tracks. The most innovative companies are already benefiting from technological possibilities, from discovering up-and-coming talent on social media platforms to creating more personalized marketing strategies and working with related brands that

Audience, Characterization, Dance Music, Demographics, EDM, Electronic Dance Music