The music industry is a battlefield. With millions of talented artists vying for attention, carving out your niche and building a sustainable career requires a potent weapon: a strong artist brand. This brand isn’t just a logo or a catchy slogan; it’s the very essence of who you are as a musician. It’s the story
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The latest edition of the IMS Business Report, marking its 10th anniversary and released on April 24th, remains an indispensable tool for grasping the trends, challenges, and opportunities within the electronic music industry. Once more, the 2024 edition offers a thorough, data-driven examination, offering valuable insights into the transformative forces shaping this vibrant landscape. In
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As digital streaming platforms and on-demand content have disrupted traditional media landscapes, one stalwart has demonstrated remarkable staying power: radio. Defying predictions of its impending obsolescence, radio has not only endured but actively evolved to remain relevant in the modern entertainment ecosystem. This resilience can be attributed to radio’s unique strengths and its ability to
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Although the year is far from over, there has been quite a bit of momentum in the NFT world in 2022. As Non-fungible tokens or NFTs become more popular with mainstream audiences, the value and demand for NFTs continue to increase significantly, especially as major brands are beginning to get behind them in a race
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The following content is for informational purposes only. You should not construe any such information or materials, investment, financial or other advice. Nothing contained here constitutes a solicitation, recommendation, endorsement, or offer for a third-party service provider to buy, or sell any securities or other financial investments whatsoever. In 2022, global recorded music revenues are
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Tech-House music fans rejoice as the newly released IMS Business Report 2022 by the International Music Summit in Ibiza states that Tech-House has risen as the most popular electronic music genre in the world, with Techno falling to second place and House music to third. The IMS report states that Tech-House shot up in record
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The number 1 goal that all event and concert promoters strive for, is to sell out their events. Whether you are hosting a large-scale festival, a recurring branded nightclub event, or a virtual event, an effective event marketing strategy is essential to the success of the event and any company’s bottom line. If you know
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Elon Musk who is the CEO of Tesla, SpaceX, the current reigning Time’s Person of The Year, and the wealthiest person in the world has accomplished yet another milestone by becoming the owner of one of the world’s largest social media networks… Twitter, for a measly 44 billion dollars. Elon sent his first tweet as the
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Client: Coca-Cola Coca-Cola, the world’s most recognizable brand. Company: Clear Channel Media + EntertainmentClient: The Coca-Cola CompanyIndustry: BeverageProject: Coca-Cola FreestyleLocal and National Digital Project Director: Steven Garza Coca-Cola, a globally recognized brand, embarked on a revolutionary journey in 2011 with the introduction of Coca-Cola Freestyle, transforming the beverage fountain experience with its extensive array of
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Client: Southwest Airlines Project: Southwest Soundstage: Elevating Brand Engagement Through Music Southwest Airlines, a global aviation giant and one of the largest advertisers in the United States, embarked on a strategic partnership with iHeartMedia Atlanta in 2014 to elevate its brand visibility and expand its market reach along the East Coast, commencing with
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In marketing, you often hear quite a bit about branding, personal branding, product branding, service branding, retail branding, cultural and geographic branding, corporate branding, online branding, and offline branding. But what is branding? What does the word actually mean? If you don’t already know the answer, it will seem pretty obvious. The word branding was
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The Electronic music industry continues to boom, partly thanks to the continued advances in technology in how we share, stream and consume our favorite tracks. The most innovative companies are already benefiting from technological possibilities, from discovering up-and-coming talent on social media platforms to creating more personalized marketing strategies and working with related brands that
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Web3, the next iteration of the World Wide Web, represents a paradigm shift towards a decentralized and user-empowered internet. Built on blockchain technology, this emerging ecosystem aims to disrupt the current centralized model dominated by tech giants, fostering a more democratic and transparent online environment. At its core, Web3 is underpinned by decentralization – power
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Hello, and welcome to my blog! I’m Steve Garza, a music industry professional with a deep passion for music and technology. Having spent years immersed in both worlds, I’m excited to share insights and experiences through this platform. Originally from the southwest, I’ve called various cities across the United States home, each contributing to my
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